Death Water?
Liquid Death. Dumb idea?
Yes, you heard right. A water brand that’s anything but forgettable.
Do I have a lot of Dumb ideas? Sure, Maybe. Okay fine, Defiantly.
Looking at you: Black coffee and pickle juice. Ew.
Or worse when I thought I could be a painter.
Anyways.
Below I cover why you shouldn’t judge an “idea” to quickly.
We’re going to delve into the death of branding… Liquid Death.
(And it’s not as grim as it sounds.)
The bottled water landscape is as crowded as a bustling city street.
Conventional thinking. Common beliefs. Predictable choices.
All necessary, yet hardly inspiring.
Enter Mike Cessario, with a vision as clear as the product he sells.
He introduced the world to Liquid Death.
Yes, you heard right. A water brand that’s anything but forgettable.
Our minds are drawn to the bold, the new, the unexpected.
Mike knew this and set out to challenge the market’s conventional beliefs.
“In brainstorming sessions, we ask ourselves, ‘What’s the most outlandish idea that could actually work?'”
Liquid Death is a name that’s hard to ignore.
Canned water with a menacing skull? Not your average shelf staple.
But here’s the kicker: It’s distinctive!
You’re going to stop mid-aisle, intrigued by its audacity.
And…
Chances are, you’ll end up buying it.
This story teaches us a valuable lesson:
Don’t be afraid to challenge common beliefs and test out your unconventional ideas.
That’s how you break free from the ordinary and make a memorable impact.
Hugs through cyberspace!
Stay woke, my reader folk.
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